Global Food Ingredient Solutions Manufacturer – Launch of Carb-Reduced Bakery Items - United States

Company Need: Address the rapid trend toward lower-carb foods for perceived improvement of weight control, while still focusing on longer-term health & wellness initiatives.

Approach: Developed a brand of specialty bread and dessert products and ingredients based on fact-based selling information – soaring obesity rates and increased incidence of diabetes. Introduced brand to wholesales bakeries and retail (smaller) bakeries in base and complete mix format for wholesale and retail bakeries and as a finished, branded RTS (Ready-To-Serve) product for in-store bakeries. Conducted research on health & wellness trends to assess longer term market direction and consumer needs.

Results:The new brand generated over $3.5 million of first year sales. Subsequent research revealed a quick change in consumer perception and major opportunity to begin defining wellness as lower fat rather than lower-carb solutions. Working with R&D, our Associates developed lower-fat layer cakes, Danish and muffins for national introduction.