Global Healthy Food Manufacturer – Launch of Healthy Snack - Canada

Company Need: A Canadian company wanted to introduce a more attractive format to the existing fruit-based snack, borrowing from the nutritional snack shape. Target the 6-11 year-old consumer with a tasty snack, and win over health-conscious moms as the gatekeepers.

Approach: Developed a fruit snack made from real fruit in bar form for National launch. We conducted concept and product taste tests (in labs and in homes) to verify and confirm appeal of the taste profile on a mass scale. Introduced a brand line extension of the nationally known franchise. The brand was pilot-tested in a region, then rolled out nationally based on meeting established new product hurdle.

Results: Within 18 months, brand had achieved a 4% share of the NPF (Nutritional Portable Foods) market.