We Do Wellness Teams Up With a Large Manufacturer to Fill a Marketing Void

LIBERTYVILLE, IL: August 19, 2009 - We Do Wellness, an interim marketing consulting, business development and investing company helping manufacturing clients in the health and wellness industry, just announced the completion of its latest engagement. The project involved helping a multi-billion dollar manufacturer in the Greater Milwaukee, WI region with its strategic priority setting through the mining of complex data segments and a refocus on its business priorities.

"We are pleased to have been able to help this client, and pleased that they recognized the depth of analysis of which We Do Wellness is capable" - commented Steve de Luca, Founder and CEO of the company. "In these lean times, we see that many of our clients have made deep cuts, especially in their marketing staff. While this can be good for the short-term bottom line, many of our clients are realizing that they are still willing, but no longer able, to turn their customer, market and product portfolio business data into usable, actionable information. We came in, filled the void, and saved our client's Finance and Sales staff time and effort by looking at their business through a strategic marketing lens" - de Luca stated. He continued: "We were so pleased to have seen the positive and immediate impact on our work. We were able to identify strengths to leverage, blind spots to correct, and the relative attractiveness of various client businesses. All this helps our clients to restructure their priorities and create better value for their key customers".

About We Do Wellness

We Do Wellness has existed in various forms and go-to-market models since 1984. Since that time, the company has served a number of different stakeholders and clients in many different industries. From its beginnings in international Fortune 500 consumer packaged goods (CPG) client-side marketing, the firm expanded into global Fortune 1000 CPG marketing consulting, helping such clients as Pepsico, Herbalife and Smucker's through its legacy company - 5C Enterprises, LLC. Later, the firm expanded into B2B marketing, including portfolio planning and cost-effective social networking known as "Web 2.0". Earlier this decade, it renamed itself We Do Wellness - a new "doing business as" to better reflect its focused client value proposition. We Do Wellness helps clients in leading health and wellness consumables categories - including, but not limited to, natural/organic food, beverages, personal care, hand hygiene and occupationally safe disinfectants - to accelerate profit growth. We Do Wellness is based in Libertyville, IL on Chicago's North Shore.

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